UBA Business Series: “Content That Converts” — Build Influence and Drive Growth

Quick overview

United Bank for Africa (UBA) will host the final UBA Business Series for 2025 on Thursday, November 6, 2025. The theme is “Content That Converts: Building Influence and Driving Growth Through Strategic Marketing.” The event will take place at UBA Head Office, Marina Lagos, and will stream virtually for wider access.

Why this matters

Content is increasingly central to how businesses attract customers. UBA says the session will equip entrepreneurs and SMEs with practical tools to turn online attention into real sales. This fits UBA’s wider goal of supporting small business growth across Africa.

Who’s on the panel

The session brings together content creators and digital entrepreneurs with proven track records. Speakers include:

• Elozonam Ogbolu — actor and digital creator known for storytelling and community building.
• Chinonso Egemba (Aproko Doctor) — medical content creator and trusted digital health educator.
• Catherine Kamau — Kenyan actress and media entrepreneur with a strong cross-border audience.
• Nasiru Lawal (Nasboi) — comedian and content creator who uses humour for engagement.
• Enioluwa Adeoluwa — digital influencer and session host, known for audience engagement.

What to expect

Expect practical advice, not just theory. The panel will cover:

• How to craft content that builds trust and drives clicks.
• Ways to measure content performance with simple metrics.
• Strategies for turning followers into customers.
• Case studies from creators who grew real businesses from social audiences.

Who should attend

The event is aimed at:

• Small business owners and startups are looking for growth tactics.
• Content creators who want to monetise their audience.
• Marketing leads who need practical, low-cost strategies.
• Students and freelancers who want to build influence online.

How to join

The session is free but requires registration. You can register via the UBA Business Series page or follow UBA’s social channels for the registration link and virtual access details. Arrive early to join the live Q&A.

Tips to get the most out of it

1. Prepare two quick questions you want answered and drop them in the event chat.
2. Follow the speakers in advance — note one tactic you’d like to test after the session.
3. Take screenshots of frameworks or numbers the speakers share for later use.
4. Network after the event. Follow up with one person you met during the session.

Final thought

UBA’s Business Series keeps delivering practical, local insights for Africa’s entrepreneurs. This edition zeroes in on content as a growth engine. If you want to turn online attention into revenue, this session is worth your time. Register early and bring a notepad.

---

Sources: UBA Business Series official page; news coverage by Vanguard and Leadership; UBA social channels.

Related: Latest Business & Tech News

Share this post: